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The Creative Soulpreneur Podcast with Nick Demos

Oct 6, 2020

The Niche of the Niche of the Niche

with Trisha Jackson

Episode #17

After a 20-year career in marketing, my guest today Trisha Jackson hung up her corporate heels to go “all-in” on natural wellness. She turned her side hustle into a full time entrepreneurial success story. 

While building the Trisha’s Elderberries brand, she realized there was a big problem in the elderberry syrup industry: women were literally sabotaging each other’s’ businesses, daily. Given her skillset in building communities, Trisha knew that she could transform her competitors into her community.


In this episode you’ll learn:

How niching down is a really good thing

How you don’t need as many potential customers and clients as you think you do

And, how your competitors can be your collaborators